EVENT LIBRARY

INSTAGRAM CREATORS: NO RIGHT WAY TO USE REELS!

14th July 2022

Influencer event with @instagram @creators at Iron Bloom!
We loved how they used the existing exposed brick elements of the venue and decorated the space with light and images ✨

They served amazing takeaway food out of our commercial kitchen space, and encouraged instagram users to explore the use of Reels on the platform.

There’s no right way to use reels, it’s all about individual creativity and collaboration.

#NoRightWay thank you to @kgagencyuk

Tesco serves up Hot cross brunch

4th apr - 11th Apr 2022

The dining experience puts an unusual spin on Easter food. Tesco is serving up a range of unusual Easter food in a pop-up cafe.

Open for five days from 5 April the "Tesco hot cross bun café" offers brunch, afternoon tea and five-course fine dining. At the Easter-themed café every dish and cocktail served features unique twists on this year's range of Tesco hot cross buns.

The menu includes vegan hot cross bangers and smash at brunch and hot cross scones at afternoon tea. For dinner there will be hot cross bun espresso martinis and hot cross bun steak tartare. To suit a range of needs plant-based and gluten-free options will be available. All food will be prepared by Tesco chefs.

Bookings can be made via OpenTable with a proportion of tables available during each session for walk-ins. All proceeds from the café will be donated to the supermarket's charity partner, the Trussell Trust, helping them to provide emergency food and support to people in crisis this Easter.

‘The Yard’ by Kelis and deliveroo

DATE TBC - WATCH THIS SPACE!

Iconic singer Kelis is bringing all the boys to the yard! Join us at Iron Bloom for Kelis x Deliveroo milkshake bar pop-up ‘The Yard’ in honour of her UK tour and the 20th anniversary of her album ‘Kaleidoscope’. Kelis will be in the house mixing up 5 milkshakes on offer all named after songs by the artist. The Millionaire shake will feature edible $100 bills and real gold; Good Stuff comes with plantain, jerk seasoning and frozen banana; and Trick Me is an indulgent creamy coconut affair that’s actually vegan. She can teach you but she may have to charge.

Images ©Verge Magazine

SPOTLIGHT: TEQUILA TAPROOM BY JOSE CUERVO

The world’s first tequila taproom had visited London in September!

Instead of racking up shots, they were serving up refreshing, sippable cocktails. 

The Jose Cuervo Tequila Taproom opened in Shoreditch in September for one weekend only, with kegs and an authentic tap system housing the drinks on offer until they hit our glasses. 

On the menu there was a selection of classic tequila-based drinks, from margaritas (Marg My Words) to Palomas (Playa del Paloma). You were also able to sip on tequila and tonic (Mexican Dynamite), tequila and lemonade (Luchador Lemonade) or tequila and soda (Soda El Dorado). 

If you fancy yourself as a future tequila connoisseur, there was also tequila educator Oliver Pergl on hand to give you a masterclass.

The taproom was open from September 10-12, 12pm-11pm on Friday and Saturday, and 12pm-9pm on Sunday. DJs on hand to build some atmosphere as you drink, while the bar itself will boast table games and colourful, Instagrammable decor to make those drunk selfies pop on the feed. 

Want to learn how to organise your own event with us? Check out our DIY Guide here.
Want us to do the hard bits for you? Get in touch to talk through your options.

HIGHLIGHTS: Bombay Sapphire

25TH - 28TH NOV 2021

We brought Spain to Shoreditch ☀️🍋🍊🍸 In cooperation with the Park London, we brought the warmth and flavours of Spain to Shoreditch with FRUTERÍA by Bombay Sapphire Premier Cru.
The pop-up experience saw hundreds of consumers and media enjoy beautifully crafted Bombay Sapphire cocktails by @headsheartsandtails and incredible tapas dishes by @jimmygarciacatering across two days.

The space was transformed by the bespoke designs of @cocodavez who was a delight to work with.

Sources: @theparklondon

ASDA: STEAK BAY

8th JUNE 2022

For one night only Asda opens Steak Bay–London’s most affordable steak restaurant, offering premium cuts, star treatment and fine dining–all for free!

Whilst London may have some of the world’s most expensive and headline-hitting steak restaurants, it now also has the cheapest with the opening of Steak Bay from Asda–offering premium cuts, celebrity guest treatment and a sprinkling of salt, without the eye-watering price tag.

Open to the media on Wednesday 8th June, then for one night only to the public onThursday 9th June, Asda's extravagant Steak Bay restaurant opens its doors in London's Shoreditch, offering guests the chance to choose between mouth-watering 21-day matured Tomahawk and extra thick cut 30-day matured Sirloin Steaks, Ultimate British BeefSteak Burgers, slow-cooked Pork Rib Racks and more–all of which are endorsed by the prestigious Good HousekeepingInstitute for the quality stamp of approval.

Linkedin : The Linked Inn

4th MAR - 6th MAR 2019

Linkedin opened their very own pop-up pub, ‘The Linked Inn’, enabling young professionals to socialise with their professional community over a drink, and even land themselves a job. Linkedin served ‘career advice on tap’ from experts, and provided the opportunity to have a your profile picture taken by a professional photographer. The event was over subscribed with 200 punters walking through the doors of The Linked Inn over two days (twice the target amount) with over 9000 views of the Eventbrite page. Influencers helped drive the conversation by sharing photos of their profile pictures on their pints. The concept captured the attention of consumers and press alike, with Shortlist claiming The Linked Inn ‘has the best name it could possibly have!’.  So successful was the event, that The Linked Inn is going on tour to other key cities across the UK and Europe.

Images ©Appear Here

Viñalba: Wine tasting

12th October 2022

One of Argentina's top wine producers @bodegavinalba took over Iron Bloom Shoreditch for a fantastic evening -

Big thank you to everyone who joined us for the evening and tasted their way through our wines - we absolutely loved seeing so many people enjoying Viñalba together.

Got an event in mind? Don’t hesitate to get in touch to discuss your needs.

#vivavinalba #vinalba #winetasting #london #londondrinks #shoreditch #event #winenight #redwinelovers #winefluencers #londonlife #tapas #wine #popupbar #winebar #argentina #argentinianwine #malbec #dj #newreel #winereel

Lelo: Ep launch party

2nd December 2021

Intimate sexual wellbeing brand, LELO, are an internationally known brand who aim to tackle the taboo of sexual wellness heads on. In December, with the help of Iron Bloom, they did just this when celebrating the launch of their new Extended Pleasures Album. This album was based on the sound waves of orgasms from real people at all ages and stages in life to champion the importance of sex and masturbation through this sex positive album.

CANCER RESEARCH UK : DINNER CLUB WITH BILLY & JACK (Masterchef)

20th MAR 2019

Billy and Jack (2016 Masterchef finalists) hosted a dinner club in aid of Cancer Research UK with #GBBO @manonlagreve @antony_amourdoux and @rubybhogal. Together the Master Bakers raised lots of dollar for this incredible charity. The menu was varied, including flavours from East and West, with such a great crowd. 

TASTECARD : TWO4ONE

13TH FEB - 14TH FEB

Celebrate Valentine’s Day by falling in love with yourself on Thursday 13th and Friday 14th February 2020 at the TWO4ONE restaurant hosted at Iron Bloom. The TWO4ONE restaurant will feature mirrors placed on each table so solo diners can enjoy a romantic Valentine’s meal out in a bid to fall in love with their own fabulous selves. Good for the soul, restaurant partner Absurd Bird, will be serving up three-courses for just £20. All money raised will be going to tastecard’s charity, Mary’s Meal (who provide school meals to children who may not otherwise get them across the world) so even if you feel a bit silly throughout the whole thing, at least you know it’s all for a good cause. Matt Turner, founder of tastecard, said: ‘This is a really fun, exciting pop-up that carries a significant message. People need to remember the importance of loving yourself and despite numerous restaurants that are great for solo dining, no restaurant experience has been designed with a function that offers the two of you, for the price of one.’

Images ©tastecard

Table&candle : Bettina Campolucci Bordi

18th oct - 19th oct 2019

table&candle Is aiming to rebuild the restaurant industry from the ground up and transform the way London eats out by bringing a new breed of restaurant to London's high streets - one which favours craft, creativity and quality by featuring an ever changing menu of concepts and chefs from far and wide. They repurpose independent high street spaces whilst partnering with craft producers, makers and artists to open unique restaurants in different neighbourhoods, then invite the most pioneering chefs to design and cook exclusive menus, for a limited time only.

Kicking off the table&candle calendar for 2019 is acclaimed plant-based chef, Bettina Campolucci Bordi, who’s bringing a seven course, gluten-free plant-based menu with paired cocktail and wines to Iron Bloom in Hoxton 18th-19th October.

Images ©table&candle